Dee Martin Creative Multimedia
Take a look at my work:         web design portfolio | flash portfolio | print portfolio

concept + visualization + design

I am a freelance web developer and designer experienced in full cycle project development and management. I use cutting edge Internet technologies to turn your vision into a reality.

I offer web development, design and redesign, and online marketing services. I develop fast, functional, and accessable websites that adhere to W3C standards. My designs are clean, usable, affordable, professional, and will help your company reach it's full potential on the Internet. I can help you with banners, logos, database integration, shopping carts, content management systems, mailing lists, site design, and marketing.

I work with and support the Open Source community. This means I am able to offer cutting edge development at a very competitive cost.

+ Web Design and Redesign

I design all of my sites with these things in mind.

Site Image: The design of the site should communicate the image that you want. It's a fact: customers judge with looks. If your site looks professional, your company looks more professional. It's that simple. Just because you run your business out of your garage doesn't mean your site can't look like that of a Fortune 500 company.

Usability: Usaility is the most important aspect of web design. If users cannot use your site, or find what they are looking for, even the most beautiful design is a failure. I merge usability with professional design on all of my sites. Here are some of the most important components of usability.

Navigation: Viewers want to know what is on your site, and how to get there. That is why I focus an creating the most usable navigation I can. Whether you are a business owner who wants your visitor to find the product they want, or a person that just wants to put information on your own website, good navigation is critical.

Speed: Studies have shown that if a viewer has to wait more than 8 seconds, many will leave the site. You don't want to lose business because your site is slow loading. I optimize your site for speed with a variety of methods. First, I optimize all of the graphics so they will download more quickly. Second, your site will be designed with XHTML/CSS standards compliant design. You can read more about this here. This will decrease page load times because the styling of the page is stored in one css file that can be "cached" by the browser. Cached files do not need to be downloaded again, which is where the decrease in page load time comes from.

Cross Browser and Version Compatiblity: While most people use Internet Explorer, other browsers such as Firefox and Opera are becoming more popular (I highly recommend Firefox by the way, it's what I use). Also, many people use older versions of a browser. When I design your site, I will test it on a variety of browsers, screen resolutions, and versions to make sure that your site will display correctly for all of your viewers. What good is a site that only looks good for half of its visitors?

+ Web Development

A good design is a great start, but what about functionality? What do you want your website to do? Do you want to sell a product, provide a virtual tour of a house that you have listed, or require log ins? I can do all of that and more.

I use the following technologies when developing my websites:

Linux/Apache/mySQL/PHP (LAMP)

CSS/XHTML/DHTML

JavaScript/CGI

+ Graphic Design and Photography

A picture, they say, is worth 1000 words. I will visit your business and work with you to take photographs for use on your web site. A little personalization goes a long way. I will also provide high resolution photos suitable for printed ad copy. If you have your own photos, I can edit them for use on the web. I also offer custom graphic design services and can work with you on developing a full business identity package.

+ Video and Flash

If a picture is worth 1000 words, a well done video or flash animation is worth 1,000,000. I can shoot video, edit, and deliver high quality and fast loading video directly to your viewers.

+ Internet Marketing

No matter how well designed your web site is, if nobody knows about it, nobody will see it. Here are some things I can do to market your site:

+ analyze your web site and plan a successful campaign
+ analyze your competitor's web sites to gain market intelligence
+ develop targeted keywords and unique advertising copy to sell your business
+ send you weekly emailed reports to track performance

Some marketing strategies that I commonly use and have success with are as follows:

Affiliate Marketing
Email Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Keyword Strategies
Optimized Web Copy
Optimized Alt Image Descriptions
RSS Feeds
Special Offers and Promotions
Newsletters
Pay Per Click Programs
AdSense
Link Strategies
Accessibility / Usability Strategies
Optimized Landing Pages
Viral Marketing

I will work with you to determine the strategy that is right for you, whether that means a general submission to the most popular search engines, or a full marketing campaign. I will provide a weekly statistical analysis and email you the results. I won't try to sell you something you don't need.

 

design elements and photography © 2007 Dee Martin
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